This year, Amazon is on track to become the third digital advertising platform in the U.S., overtaking Verizon's Oath and Microsoft, but still way behind Google and Facebook with advertisers expected to spend $4.61 billion on Amazon, accounting for 4.1% of all digital ad spending in the U.S.
Facebook Marketing News
A lawsuit filed this week accuses Facebook and 10 advertisers of committing gender discrimination by targeting job ads to only men on the platform.
“Assassination Nation,” a wicked riff on the Salem Witch Trials and our current social media culture, was always intended to be provocative. What Neon, the indie label that bought the film at Sundance, didn’t count on was that many of those same digital giants it skewers would find
By Graeme Caldwell As an e-commerce entrepreneur, you’re constantly looking for ways to increase profit margins. A favorite saying among business owners is “Work smarter, not harder.” One of the best and easiest ways to work smarter when it comes to marketing your e-commerce shop is to
Complain all you want, marketers. But despite your gripes about Facebook ads’ metrics, oversight and more, you keep coming back to the platform’s marketing options — especially for Holiday 2018. The post Facebook Ads Top Marketers’ Holiday Wish Lists appeared first on Target Marketing.
Facebook has made their publisher list available for download for advertisers to view and potentially block unwanted URLs from displaying their ads. The publisher list will be rolling out gradually, so if you don’t see all the options yet it should be available soon. What Is The Publisher
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Up The Amazon Marketers are projected to spend $4.6 billion on Amazon’s ad platform this year, about 4.2% of the online advertising market, propelling Amazon past Oath and Microsoft at 3.3% and 4.1%,
How do job postings on Facebook discriminate against women?
Facebook's ad-targeting system has once again landed it squarely in the middle of a Title VII Civil Rights Act claim filed by the American Civil Liberties Union (ACLU) with the Equal Employment Opportunity Commission (EEOC).This time, its ad-based targeting technology allowed employers to exclude
The ACLU explains how Facebook allegedly prevented women from viewing job ads in male-dominated fields.