So, you know you want to advertise on Facebook, but youre not sure where to begin. There are multiple ad formats, each designed to captivate, engage, and inspire in different ways. It can be difficult to figure out where to start. But fear not! Here, we explain each of Facebooks ad
Facebook Marketing News
AdExchanger | Facebook is lusting after lucrative online travel ad dollars. And on Thursday, Facebook launched its next assault on the travel industry – encroaching further on Google’s turf – with the global rollout of Dynamic Ads for flights. The release will allow airlines and flight
Facebook is hoping to attract more airline advertisers with its newest product, Dynamic Ads for Travel for flights, which is geared toward mobile users. Pictured here are images from Cathay Pacific's Dynamic Ads for Travel. FacebookSkift Take: The bigger question here is this: Should airlines and
Facebook’s Dynamic Ads for Travel for Flights can run across Facebook, Instagram and its Audience Network ad network. Please visit Marketing Land for the full article.
Digital ad revenue in the U.S. grew by more than 20% last year to a record $72.5 billion, according to the Interactive Advertising Bureau. That’s the good news. The bad news--at least for those who dislike duopolies--is that some estimates by other industry experts show that virtually all of
REUTERS/Robert Galbraith Google and Facebook together accounted for an astounding 99% of revenue growth from digital advertising in the US last year, according to an analysis of IAB estimates by Pivotal Research senior analyst Brian Wieser on Wednesday. In a note to clients seen by Business
I don’t care who your customers are… …they ARE on Facebook. I guarantee it. Facebook now has over 1.23 billion daily active users and 1.86 billion monthly active users (stats). Pew Research Center reports that approximately eight in 10 online Americans are on Facebook (as of November 2016),
George Slefo / Ad Age: IAB: digital ad revenue grew 22% YoY to $72.5B in 2016, surpassing TV for the first time; idea that Google/Facebook ‘duopoly’ is driving ad growth is incorrect — Digital advertising saw $72.5 billion revenue in 2016, a 22% upswing from the previous year.
Adding UGC into your Facebook ad campaigns can produce significant results - here are some tips and examples.
Facebook’s primary goal is to serve its users content that they want to see: content that is relevant to their interests and user behavior. Believe it or not, Facebook actually wants your ads to succeed! Among the number of qualifying factors you can utilize to determine your ad’s trajectory,