acebook has announced it will push limits against discriminatory ad targeting. It will remove specific ad targeting options to avoid limiting audiences unfairly. Facebook COO Sheryl Sandberg said the changes relate to three categories: housing, employment and credit ads. Anyone who wants to
Facebook Marketing News
The social media giant will stop allowing advertising of housing, jobs or credit to be aimed at those of a certain race, gender or age group.
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Facebook advertisers promoting employment, housing or credit offers will not be able to target by age, gender or ZIP code.Industries: New MediaReferenced Companies: (FB) Facebook Inc. (SNL Inst. Key: 4144156)
Facebook will overhaul its ad-targeting systems to prevent discrimination in housing , credit and employment ads as part of a legal settlement. For the social network, that's one major legal problem down, several to go, including government investigations in the U.S. and Europe over its data and...
The changes to Facebook's advertising methods which generate most of the company's enormous profits are unprecedented
Facebook said it is also creating a tool for users to search and view all current housing ads, regardless of how they were targeted. The post Facebook removes age, gender and ZIP code targeting for housing, employment, credit ads appeared first on Marketing Land. Please visit Marketing Land for
Facebook on Tuesday agreed to overhaul its lucrative targeted advertising system to settle accusations that landlords, lenders and employers use the platform to discriminate against African Americans, women, seniors, people with disabilities and others. The far-reaching settlement compels
Donald Trump has accused major technology firms such as Facebook and Google of “radical left” bias – even as he is spending millions of dollars in political adverts on the platforms. In a post on Twitter – which he also included in his accusation – the president repeated a claim he and