Pixability has launched a self-service platform for buying video ads across YouTube, Facebook and Instagram. As Pixability’s CTO Andreas Goeldi and Chief Product Officer Alan Beiagi told me in a briefing, the move means that all of the company’s buying tools which have been available only as
Facebook Marketing News
Donald Trump's presidential campaign paid slightly more for ads on Facebook than Hillary Clinton, the social network said, refuting claims that it had tacitly helped get the Republican elected. Facebook executive Andrew Bosworth said Tuesday on Twitter that Trump’s campaign "paid slightly higher
Facebook Inc. wants to set the record straight: presidential candidate Donald Trump spent slightly more per ad on the site than his rival Hillary Clinton did ahead of the general election in 2016. The revelation comes after a former employee wrote an article for Wired that posited a theory:
Did Facebook’s ad platform give Donald Trump an unfair advantage in the 2016 election? That’s a question I tried to answer last October, when I looked at how the dynamics of the ad platform can promote more polarizing ads. It came up again over the weekend, as more people digested Antonio
Product feed ads for remarketing are seemingly everywhere on Facebook. And that makes sense because if a merchant can show a potential customer the exact product she viewed or added to the cart, why wouldn’t it? It’s a no-brainer, which is why it’s time to set up those ads if you haven't
WIRED contributor Antonio García Martínez on why Russia’s Facebook ads were less important to Trump’s victory than his own Facebook ads.
Facebook announced Wednesday that it will begin labeling some metrics in its Ads Manager as estimated or in development, as well as removing about 20 metrics that are "unhelpful." The social network explained in a blog post that the estimated and in development labels will appear in tool tips
The changes are part of an effort to improve transparency and clarity of ad measurement on the social network. Please visit Marketing Land for the full article.
Marketers are getting squeezed out of a critical social media channel. Here's how to earn a place in followers' feeds with meaningful content.
AdExchanger | Facebook is doing some early spring cleaning in Ads Manager, the tool advertisers use to create, manage and track campaigns. Starting Thursday, it will begin labeling whether metrics are estimated and start marking metrics that are still being tested. The goal is to give advertisers