Follow these three steps for creating video ads that turn prospects into customers.
Facebook Marketing News
Its latest research shows that a traditional tv experience is the best way to maintain engagement.
Want to increase the effectiveness of your Facebook ads? Looking for ways to get more out of your ad budget? In this article, you’ll discover seven tips to take the performance of your next Facebook ad campaign to a higher level. #1: Build a Sales Funnel The main difference between Google ads and
Facebook/Big Baller Brand LiAngelo Ball and LaMelo Ball made their professional basketball debuts on Tuesday in the first game of the Big Baller Brand Challenge Games. While neither of LaVar Ball's sons had a dominant performance, the real star of the show was the Big Baller Brand itself, which
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article.
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time over the weekend.A few
There's something remarkably intimate about Facebook's new 60-second spot and the way it uses a combination of portraiture and voiceover to tell a story of hope. The camera punches in, putting you physically closer to the person revealing something about themselves in an imperfect voiceover that
The amount of time people spend watching an ad varies by context, but the ad’s value shouldn’t be considered proportional to its watch time, per Facebook. Please visit Marketing Land for the full article.
It's no secret that Facebook is a great way for retailers to target and reach audiences. In a blog post published today, Facebook details just how well holiday campaign ads worked for retailers. Overall, Facebook saw a share of mobile (versus desktop) conversions increase from 43 percent in 2016 to
Facebook Inc. FB is the most preferred medium for digital advertisements, per a latest survey by New York-based investment firm Cowen.The survey conducted on 50 U.S. ad buyers revealed that 41% of the respondents preferred Facebook video for launching a new ad campaign compared to 25% who