Facebook lead ads are a great way for marketers to collect email addresses without sending users to an external website. This is now enhanced with conditional answers for Facebook lead ad forms. When creating Facebook lead ad forms, you can ask for generic information that can be pulled from a user
Facebook Marketing News
Just like in Jaws, there’s something lurking beneath the surface of your conversion rates and affecting your return on ad spend. It has nothing to do with your copy, creative, or offers but it’s turning your customers away in droves just the same. What is it? Your website load time. You’re
NAPLES, Fla., May 18, 2017 /PRNewswire/ -- If "Facebook advertising" were a drug, the FDA would not allow its sale because there is insufficient proof of efficacy, concludes Dr. Leslie Norins, a veteran medical publisher. His 6,100-word report of his six months of research has been publis...
ITV will allow advertisers to target TV ads on a household-by-household basis within 12 months in the hope of wooing smaller businesses that would otherwise spend their budgets with Facebook and Google. Discussions on how this will be delivered are still ongoing and as such the broadcaster is coy
The News Feed—Facebook’s bedrock—is nearly 11 years old, and ads have been a part of it for five years. In a new report, eMarketer explores the pressures on Facebook’s ad business, what’s coming next and what advertisers want to see from the company.
Facebook’s latest admission that it made a mistake in measuring advertising-related behavior on the site is a refreshing display of transparency, but it also happens to be the 10th time the company has made such an admission in less than a year. The most recent screw up is a relatively minor one,
You can’t run a successful business spending a huge portion of your revenue for advertisement without optimizing your marketing strategy. There is a short story with unknown origins that is often shared on social media with regard to running a successful business. It goes something like this. The
Want to improve your cost per click for Facebook ads? Wondering how much influence visuals have on Facebook ad performance? From font style to background images, the design choices you make can have a deep impact on the overall results of your Facebook ad campaigns. In this article, you’ll
You can almost set your watch to it. Yesterday, in the heat of an upfronts season in which TV stalwarts are taking pots at digital media, Facebook announced its 10th measurement error since September. Per usual, Facebook’s mistake elicited demands from ad buyers for more third-party verification
In another blow to its reporting mechanisms, Facebook has admitted to misreporting mobile web ad numbers and handed back refunds to advertisers. A bug led to Facebook misreporting ad clicks. Facebook made the announcement in the US overnight saying it had uncovered the discrepancy during a regular