Despite the emergence of advertising on different social media websites, Facebook remains one of the best platforms for marketers to reach their audience. With its many business tools and huge user base, the website is an ideal place to launch an advertising campaign. However, you need to use
SAN FRANCISCO (Reuters) - Facebook said it would not disclose information about political campaign advertising or related data such as how many users click on ads and if advertising messages are consistent across demographics, despite arguments from political scientists who want the data for
Facebook said it would not disclose information about political campaign advertising or related data such as how many users click on ads and if advertising messages are consistent across demographics, despite arguments from political scientists who want the data for research. Details such as the
AdExchanger | For Snap, there are benefits to being a latecomer to ad tech. The app, which entered the programmatic playing field last year when it launched APIs and self-serve tools that allow marketers to place automated buys on its platform, is avoiding many mistakes made by a predecessor that
Advertisers will pull or pause campaigns amid backlash over ads appearing next to inappropriate content, says Group MAdvertisers will pull hundreds of millions of pounds in spending from Google and Facebook this year over concerns about ads running next to inappropriate content such as extremist
Just like in Jaws, there’s something lurking beneath the surface of your conversion rates and affecting your return on ad spend. It has nothing to do with your copy, creative, or offers but it’s turning your customers away in droves just the same. What is it? Your website load time. You’re
Wondering if Facebook is still a relevant platform for marketing? Interested in how your colleagues and peers will use Facebook in the coming year? In this article, you’ll discover new insights that show where Facebook marketers are focusing their attention and how you can best take advantage of
Unilever has announced a partnership with UN Women, a UN entity which works for the empowerment of females, and several of the world’s biggest advertising and tech players to banish stereotypical portrayals of gender in advertising. Dubbed the Unstereotype Alliance, the collective will build on
Facebook has announced some new tools for their 'Creative Hub' ad testing platform.
It doesn’t matter if you’re a paid social media expert or have no idea where to start when it comes to creating effective Facebook ads for your business—there’s always room for improvement. Facebook frequently updates the different ad types and audience targeting options that marketers can
What is Social Rank?
SocialRank is a proprietary algorithm built on top of the our content platform that gives a holistic view of all social engagement (such as likes, comments, and shares) for published content across the web.