Following multiple security incidents it was involved in, now Facebook has to deal with yet another problem: an amendment filed to a 2015 lawsuit saying that Menlo Park knew about their video-ad metrics misreporting problem for more than a year. Facebook's initial disclosure from 2016 of the
The ads, with language and imagery not typically found in even the roughest campaigns, were purchased by a critic of Jennifer Wexton, a Democrat trying to unseat the Republican incumbent.
After testing ads on Facebook Stories in May of this year, the company just announced the feature is now available to all advertisers around the world — and that includes small businesses. Facebook Stories and Messenger Stories have grown to 300 million daily users each. The availability of the
Facebook overestimated video ad viewing time averages 150 to 900 percent — not 60 to 80 percent as it reported, the lawsuit claims. The company also knew about the issues for more than a year before reporting it to advertising clients.
A group of advertisers say the social media giant knowingly inflating the amount of time users viewed videos by as much as 900 percent
Ethan Baron: Not only did Facebook inflate ad-watching metrics by up to 900 percent, it knew for more than a year that its average-viewership estimates were wrong and kept quiet about it, a new legal filing claims. A group of small advertisers suing the Menlo Park social media titan alleged in
A newly public court filing alleges Facebook misled advertisers by withholding accurate metrics on how much time users really spent watching video ads, thereby inducing advertisers into spending more money running commercials that no one was watching. The allegation is part of a lawsuit, LLE One
Facebook Portal, the social network’s camera-equipped smart speaker designed to rival Amazon Echo and Google Home, could use the data it collects to target advertising. googletag.cmd.push(function() { googletag.display('div-gpt-ad-1457398515347-2'); }); When Facebook
Facebook's recently launched Portal video calling devices could help the social network target advertising towards its users, it has been revealed, with data collected by the hardware potentially combined with other information for marketing purposes.
When Facebook unveiled its Portal smart speakers last week, it insisted that the devices will protect your privacy even though they’re equipped with a camera and microphones. The focus on privacy isn’t surprising for a company that’s still in hot waters following the Cambridge Analytica
What is Social Rank?
SocialRank is a proprietary algorithm built on top of the our content platform that gives a holistic view of all social engagement (such as likes, comments, and shares) for published content across the web.