SAN FRANCISCO, Aug 17 (Reuters) - Facebook Inc is testing a feature in the Facebook News Feed that provides customized links to news on topics of interest to individual users, as the company continues to search for ways to increase the amount of time that people spend using the world's
Facebook’s AI team is increasing its efforts to spot ads that lead customers to scams and fake news websites. The company is focused on “cloaking” which allows bad actors to create a seemingly valid ad only to redirect visitors to more nefarious destinations. Cloaking has been used by black
Tim Peterson / Marketing Land: Facebook starts offering in-stream-only video ad units that will play as users watch videos on Facebook — Advertisers can buy video ads from Facebook that will only be served when people are viewing a video, increasing the likelihood that people will watch
Advertisers can buy video ads from Facebook that will only be served when people are viewing a video, increasing the likelihood that people will watch them. Please visit Marketing Land for the full article.
Facebook is taking yet another step to grab bucks from television advertising budgets. The social colossus, which counts more than 2 million monthly active users, starting on Thursday will let agencies and marketers opt to buy video ads specifically for in-stream placement on Facebook, on its
It’s a typical post-workout Wednesday evening and you’ve settled into watching mindless television. You pull out your phone and think, “What’s my weekend plan? Perhaps I should try to find... Read more »
Good morning. Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing and digital-related news. What people are talking about today: CEOs and brand leaders can't stop weighing in on white supremacists, the violence in Charlottesville, Va. and President Trump's reaction to the
You only get a couple of milliseconds to make an impression on a prospect through Facebook, so you better make them count. Since user attention spans are super short, ads need to jump out at them immediately—like the Jack in the Box from Elf. Luckily, Facebook gives you multiple opportunities to
cuncon / Pixabay You probably already know that Facebook advertising is a great way to target your ideal consumer on one of the largest social media platforms in the world. If you’re currently running Facebook advertising, what are some things you can do to improve your ad performance and reach
Facebook's Craigslist-like marketplace section is getting a boost from Ebay. The social network said Tuesday that it will begin offering a selection of sales promotions from the e-commerce site's "Daily Deals" program on the mobile version of Marketplace, TechCrunch first reported. SEE ALSO:
What is Social Rank?
SocialRank is a proprietary algorithm built on top of the our content platform that gives a holistic view of all social engagement (such as likes, comments, and shares) for published content across the web.