Before you can create Facebook ads, you need to understand and choose your objective. These smart tips can help you evaluate your goals and choose the type of campaign that will work best for you.
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Have you ever had to create a PPC campaign to hype an event? Facebook event campaigns allow you to drive event attendees by leveraging the social nature of the platform. The highly focused audience targeting means that Facebook can be highly effective during the short life of an event campaign.
Thanks to ongoing public hearings in Washington DC centered on Russia's social media meddling during the 2016 election, we finally have our first real look at what it is that Vladimir Putin's fabled troll farms were actually doing. The bad news? Much of what was provided as evidence by the House
Facebook's announcement on Jan. 11th about its latest changes to its News Feed algorithm brought swift reaction from social media, agencies and others in the sector--and most of that reaction hasn't been exactly positive. The social network announced in a Newsroom post by vice president of News
BI Intelligence This story was delivered to BI Intelligence "Digital Media Briefing" subscribers hours before appearing on Business Insider. To be the first to know, please click here. Facebook is planning a News Feed algorithm change that will de-emphasize publisher and brand content, and
How does Facebook Ads Manager work? Know more in https://ppc.landAuthor: ppclandTags: Facebook Facebook Ads Manager Posted: 15 January 2018
Do you split test your Facebook ads? Looking for a more effective way to test Facebook ad variations? The Facebook Dynamic Creative ad feature automatically tests multiple variations of a single ad. In this article, you’ll discover how to use Facebook’s Dynamic Creative feature to reveal the
Do you use Facebook video ads? Want them to be more effective? To explore how to use Facebook video ads to sell in a very creative way, I interview Tommie Powers. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to
Consumer brands can advertise to prospects on so many channels. There are seemingly countless options for targeting and for creative copy. Facebook and Google have long been the dominant consumer advertising channels. Shoppers use both of these platforms to discover and research products. But a
Just when you thought organic post reach on Facebook couldn’t get any worse. New Facebook News Feed Will Hurt Small Businesses Facebook pages have become a staple in the repertoire of businesses looking to connect with and engage their customers, and are often seen as a beautiful unicorn for