Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these
Facebook Marketing News
[at TheStreet] - The social network's ad revenue for the fourth quarter of 2016 appears solid, despite issues surrounding inaccurate reporting of advertising metrics, Raymond James analysts say.
You made it to the end of another week. Your reward is a roundup of a few of our best stories of the week, in easy-to-digest, bite-sized TL;DR form. We spoke with publishers about reports that Facebook will start showing ads in the middle of videos. And we spoke with publishers who insist their
[at Barrons.com] - Shares of Facebook (FB) are up $1.94, or 1.6%, at $128.56, after Raymond James’s Aaron Kessler this morning raised his rating on the shares to Strong Buy from Outperform, while keeping his $160 price target, arguing that investors’ concerns about “ad load” are overblown.
No matter what, Facebook continues to be a solid source of brand awareness and has now expanded it’s influence into the purchasing funnel. The percentage of consumers that admit having their purchasing choices skewed by a company’s social media post […] Post from: Search Engine People SEO
Raymond James' forecast for Facebook 2017 earnings-per-share is $5.33 versus the Wall Street consensus of $5.21.
Publishers are hopeful about the chance to finally turn their Facebook videos into a revenue stream, but creative challenges await them. In a long-awaited move, Facebook said it would start running ads in the middle of publishers’ native videos following a small test, and pay publishers 55
This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here. Facebook is expanding upon its Dynamic Ads service — a product that places automated retargeting ads in Facebook’s News Feed based on what