It’s easy to panic if your Facebook ads aren’t performing as they should. Why wouldn’t you – low performance means you are paying above average for below average results. When you’re faced with non-performing ads, you need to ask yourself: Am I are targeting correctly, are my ads
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Our focus on competition can obscure the extent to which business owners form communities to connect, support and advise each other.
AdExchanger | Creating Facebook ads manually was wearing thin for TechStyle, the parent company of members-only fashion ecommerce sites ShoeDazzle, JustFab, FabKids and Fabletics. When a brand spends nearly $90 million a year on digital marketing, automation is the key to sanity. “Elegant,
eMarketerSince 2012, News Feed ads have been the center of Facebook’s business. But the number of ads the company can show there is approaching its upper limit. “As Facebook looks to new formats such as mid-roll video ads and messaging ads, concerns remain over video ad engagement, measurement
Shutterstock/Getty Image One of the big questions out of the 2016 election was just how much influence Russia had on the election. While fake news has become a rallying cry and a problem Facebook and Google are desperately trying to solve, TIME has delved into Russia’s propaganda operations, and
If the main parties are focusing their energy on Facebook advertising, then that’s what anti-Conservative campaigners like me and you should do too
Using Facebook lead ads can help you to generate leads and get more business. Small Business Trends followed the path of Amazing Lash Studio Eastvale and how they used this social media tool. We spoke with Justin Perry, the owner of the company that used Facebook lead ads to build out their guest
Do you use Facebook ads? Want to make them more effective? To explore how to create a successful Facebook ads strategy, I interview Nicholas Kusmich. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy
PreHeels’ marketing challenge was steep: find customers willing to try a first-of-its-kind product with no track record. Cofounder Adam Kolom decided to spend most of his limited marketing budget on Facebook ads, where he could test ads on multiple audiences and get immediate feedback.
Facebook lead ads are a great way for marketers to collect email addresses without sending users to an external website. This is now enhanced with conditional answers for Facebook lead ad forms. When creating Facebook lead ad forms, you can ask for generic information that can be pulled from a user