Amazon's advertising business may be benefiting from social media content issues elsewhere, says Jefferies analyst Brent Thill. Amazon's ads won't be affected by questionable content found on social media. Amazon's e-commerce and digital ad synergy is a killer combination, Thill said. Thill
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Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article.
As ad agencies pour money into business practices that support search and other types of advertising through Amazon, eMarketer estimates that Google and Facebook will lose market share to Amazon and Snapchat.
This weekend, while Facebook was quibbling about whether the information used by Cambridge Analytica to target voters in the lead up to the 2016 election was obtained in a data “breach” or somehow using fraudulent means, I decided to check my privacy settings. Since creating a Facebook in 2006,
Internet companies are under new scrutiny for facilitating Russian interference in the 2016 election. (BigStock Photo) Washington, D.C. is extending an invitation to Silicon Valley. The Federal Elections Commission has asked the CEOs of Facebook, Alphabet, and Twitter to return to the nation’s
Blame Amazon's ad business -- and Snapchat -- for growing faster than expected.
Data aggregator eMarketer today released a report indicating Google and Facebook's (aka 'the duopoly') dominance of the digital ad market is about to be less dominant, as "smaller players" like Amazon and Snapchat are on the rise. In a blog post, eMarketer "estimates the two companies [Facebook and
Store sales optimization, Tabs for Canvas and product categories for dynamic ads designed to help retailers sell more online and in stores. Please visit Marketing Land for the full article.
Why politicians’ new favorite tool needs reform
The ban on such advertisements will come into force from June