MobSoc Media LLC said it raised $5 million in Series A financing late last year from private investors for its digital publishing network. Investors include author, investor and entrepreneur, James Altucher.
Twitter is pretty much taking an “all in” approach to advertising these days.
In just the last year it has introduced a slew of new ad products, including keyword targeting, cookie-based targeted and then an expansion of that ad targeting program to include user’s email addresses and Twitter IDs for promoted tweets. It has also introduced mobile app install ads as well.
And now it is going native.
SAN FRANCISCO, CA–(Marketwired – Jan 28, 2014) – Delivering on the promise of native advertising, MobSoc Media today announced a new digital publishing network of 35 properties across four publishing verticals (Entertainment, Lifestyle, Technology, and Sports) to attract and engage consumers with targeted precision.
Social media has been a boon to advertisers over the last few years. Not only does it give them a whole new platform to reach out to customers, both existing and new, but also it can use information that is voluntarily supplied by those people themselves, in order to target them with almost surgical precision.
What is Social Rank?
SocialRank is a proprietary algorithm built on top of the our content platform that gives a holistic view of all social engagement (such as likes, comments, and shares) for published content across the web.